Abercrombie & Fitch, often abbreviated as A&F, is an American lifestyle and clothing retailer that has become synonymous with casual luxury and youthful aesthetics. Founded in 1892 by David T. Abercrombie and later partnered with Ezra Fitch, the brand initially focused on high-quality outdoor and sporting goods. Over the years, Abercrombie & Fitch has evolved into a global fashion powerhouse, catering primarily to young adults and teenagers.

In its early days, Abercrombie & Fitch was known for its rugged outdoor gear, catering to adventurers and explorers. The brand provided equipment for notable figures like Theodore Roosevelt and Ernest Hemingway, cementing its reputation for durability and style. However, by the late 20th century, the company shifted its focus to casual apparel, aligning itself with the burgeoning youth culture.

The 1990s marked a turning point for Abercrombie & Fitch, as it embraced a more trendy and preppy image. The brand's iconic moose logo became a symbol of cool, and its stores, often dimly lit and filled with the scent of its signature perfume, created a unique shopping experience. This era solidified Abercrombie & Fitch's position as a leading name in the fashion industry.

Today, Abercrombie & Fitch continues to innovate and adapt to changing fashion trends. The brand offers a wide range of products, from casual wear to semi-formal attire, all characterized by their high-quality materials and modern designs. For those interested in exploring Abercrombie & Fitch's latest collections, a comprehensive product list can be found here.